Best practices for measuring your brand awareness

Do your target customers know your brand? Historically speaking, advertisers had never been able to accurately measure the effectiveness of...

Building websites has never been easier. With the advent of code-free, what you see is what you get (WYSIWYG) website builders, it’s dead...

Earlier this year, we wrote about three things product managers need to succeed in 2021: Purpose, wartime, and product led growth. Now,...

Demographics help us understand the world around us by analyzing groups of people defined by traits such as age, gender, occupation, annual...

Advancements in digital technology have helped spur on the move towards independent freelance work by making it easier for freelancers to...

The best and most engaging websites come alive in the hands of users. Great websites are a two-way street of interaction and visual...

Large companies, small businesses, and freelancers alike all need to generate leads and maintain customers to keep revenue coming in. On an...

At Mono, we build our products as an API first approach. We believe that the best practice is to not tie our customers down to how we think...

Customer experience (CX) is an indispensable tool for every digital marketeer. The focus on creating a winning CX in a competitive market...

Freelance work affords us the opportunity to be our own boss, set our own hours, and make as much money as we like or can. So it is no...

Digital marketing is foundationally reliant on the inbound methodology - where businesses create some interesting content like a report,...

Increasingly, our focus as marketeers is on the customer experience. Never before have businesses cared more about their customers than...

Effortless, easy, uncomplicated, and intuitive experiences — simple experiences — are in high demand.

What constitutes a “well-designed” website in 2021? A simple google search will reveal many different answers to that question - and...

Marketing is the way in which products are advertised and sold to consumers. With each industrial revolution, we have seen shifts in how...

In 2021, a website is one of the most important points of contact between a small business and its customers. Whether your small business...

It’s 5 pm, and you have just gotten off work and are heading home. You get a text from your friend, Lisa: “Remember to bring the apple...

A customer decides in 50 milliseconds whether or not she likes a website (BBC); therefore, the website must target the customer´s needs...

Small business owners are busy. I mean, really busy. This should come as no surprise to anyone. Between being experts in their profession...

Websites have come a long way since the days of static designs and one-way communication. Today, with an open mind and tech-savvy spirit,...

We are passionate about creating websites that not only look great but also deliver value and perform well. That’s why our website...

Want to know how to succeed with website migration? Here’s a tip: Stay agile and be open to change.

SEO (search engine optimization) is a term you may have heard in the last couple of years – and for good reason. SEO is the art and...

No-code solutions like Airtable, Appcues, and Typeform are rapidly growing. These tools represent the dream that you don’t have to be an...

In the game of conversion, the landing page is an important element for those who aim to grow their business online - no matter the size of...

Human beings are very good at simplifying complex concepts. It’s our way of processing the amount of information being thrown at us. In...

Be honest - on a scale from 1 to 10, how likely are you to read through a privacy policy before buying a digital service? For me, maybe 5...

Most of us have happily entered the new year without looking back. At Mono, we like to make some predictions about design trends at the...

2020 is history, and many things changed forever. The new normal comes with it a myriad of new trends, so which is the most important to...

To succeed in 2021, product managers need to excel at 3 things: communicating a strong purpose, realizing when it’s wartime, and...

This post is the first in our new Mono Weekly initiative - where we will be publishing an original blog post every Thursday of 2021. The...

57% of recently surveyed SMBs would prefer a dedicated customer service rep, yet only 36% of providers offered this service channel. In the...

SEO has come a long way since I started in this industry back in the mid-2000’s. Almost every business owner around the world knows what...

It’s time to celebrate! The Mono Team is thrilled to share that we’ve won two awards for our efforts to drive business and empower...

In the second edition of our #SmallBusinessBulletin, we’ll be digging into how the second wave of COVID-19 is impacting small businesses,...

Last week, our General Manager Americas and VP of Sales Matt Matergia joined the virtual event CloudFest Parkside for a BarTalk Session on...

With Q4 just around the corner, it’s important to take a cold, hard look at just exactly how SMBs are faring. It’s been a year like no...

In this final installation in our series of guest posts for the Mono Blog, the Ecwid team would like to give you resources that will help...

With the new seamless integration with Ecwid, you have the added power of adding Ecwid E-commerce to your Mono Website! We’re showing off...

It’s no surprise that 2020 has changed the way that people are shopping. We know it’s important for small businesses to be selling...

We’re thrilled to share the addition of leading e-commerce provider, Ecwid, to the Mono Platform - giving all our partners the...

At Mono, we strongly support equality and justice amongst all people, regardless of gender, race, religion, nationality, age and...

In the past few months, many small businesses were forced to temporarily close their brick-and-mortar locations due to COVID-19, and in...

In a world where consumers are constantly confronted with ads and promotions, it is more important than ever to capture their attention....

With 90% of consumers using search engines to find local businesses, SEO is one of the best business drivers for small businesses. The...

Are you thinking about changing your website technology platform? Are you wondering if you should mass migrate websites to another website...

In cooperation with Siinda, we’re launching a new series of video interviews of small businesses called Voice of the Customers. The...

With worldwide lockdowns changing our everyday lives, small businesses need to find new ways to provide products and services to their...

COVID-19 is, without a doubt, a financial black swan. And as lockdowns persevere the financial burden is already beginning to weigh on...

At Mono, we pride ourselves on being partner first, but what does that really mean? For the Mono Education team, it’s all about timing....

In the past week, many of us have been asked to work from home (WFH) and practice social distancing as an effort against covid-19 (corona)...

As authorities are taking measures to ensure the safety and well-being, many small businesses are being forced to close or move their...

In the past week, the COVID-19 (corona) virus has significantly impacted our families, our businesses and our societies. On behalf of the...

With lots of safety precautions being taken to slow the spread of COVID-19, big and small businesses alike are feeling the effects. But as...

In part one of this blog post, we established the opportunity for BIY and how it can help make your sales people more successful. We left...

Touchless sales, self service, product led growth, call it what you want, the way that consumers and businesses buy is changing. 86% of...

This post was originally published as an article by our CEO - Louise Lachmann on LinkedIn. As we move into a new decade, it’s...

37% of recently surveyed SMB SaaS experts believe that small businesses are already self-purchasing or “buy-it-yourself” (BIY) their...

Guest blog post by John Goddard, CEO at Herold & European Directories. This blog post is based on my presentation at the Siinda Local...

The fall conference season of 2019 is over and as we look back to reflect on all the knowledge that was shared across conferences in...

Fantastic news! In the past few weeks, Mono has been awarded not one, not two - but three times for driving success for small- and...

Did you know that as much as 15% of the world’s population has a disability? While this large group is generally not taken into account...

We’re honored to share that Mono has been recognized twice in the past month for our continued success, innovation and dedication to...

A few weeks ago, Mono and the Local Search Association (LSA) launched the white paper “The Engagement Challenge” to better understand...

Copenhagen, Hamburg, Jul 22 2019 – Leading white label small business Software-as-a-Service (SaaS) platform provider Mono Solutions joins...

62% of small businesses are failing to use their cloud software to its fullest extent. Mono recently collaborated on a white paper together...

As the market demand for SaaS solutions for SMBs continues to grow, digital service providers need to offer more flexible technology...

Search engines are in the business of making it faster, easier and more efficient for consumers to find the information that they’re...

Last week, we hosted a webinar with our friends at SOCi on “How Reviews, Social and Website Content Impact SEO” which are just some of...

For the small business owner today, it’s hard to know where to start when it comes to digital marketing. With a vast array of digital...

A few weeks ago, we had the honor of sharing the stage with our partner, Yellow Pages Canada at the SIINDA LocalComm conference. Mono and...

From search results to listings to social media profiles, the digital landscape is becoming more integrated than ever. Yet search engines...

By 2020, over half the workforce population will be either Millennials or Gen Z  (or as they like to be called, Founders) and by 2025...

Last week, Mono hosted a webinar where CEO and Founder of Local SEO Guide, Andrew Shotland gave an overview of the recent changes to search...

Last week, I had the pleasure of joining the first ever SIINDA LocalComm conference in Dubai, along with our CEO, Louise...

Last week at the annual LSA19 conference in Dana Point, our Head of Marketing & Communication - Jillian Als, joined a panel to discuss...

2019 has kicked off with a podcast bang! The Mono team has had the honor to be guest speakers on two awesome, industry-leading...

This week, the Local Search Association (LSA) released their annual predictions for the local ecosystem. With more than 70+ predictions...

In this blog post, we’ll take a deeper look at what point millennial business owners are willing to upgrade their DIY solution to an...

As a digital service provider, you’re in the business of helping small business owners make the most of their digital presence. But a new...

Today’s customer experience is all about convenience. With an endless amount of choices and little time to make them, busy consumers are...

This week Google announced and rolled out version 5 of their PageSpeed tool. You can read the official post from Google, but the major...

From Chicago to Dubrovnik to Thailand to San Francisco and everywhere in between, the fall 2018 has been a busy conference season for the...

Recently at the Yext ONWARD18 conference our CTO, David Højelsen, and Yext’s Design Director, Erin Pfiffner, guided attendees through 10...

The market for cloud-based marketing software is growing, and the service delivery model around SMB software is evolving. In cooperation...

This week, I had the pleasure of attending the SIINDA Local Search Summit in beautiful Dubrovnik with the Mono team. All good weather...

The Local Search Association (LSA) recently released a report: Scoring The Digital Marketing Stack, in cooperation with Boostability,...

The holiday season is fast approaching and whether you’re Amazon or a local florist - it’s time to start planning online holiday...

From smartphones to tablets, mobile devices are increasingly dominating the time consumers spend consuming digital media. And it’s really...

Websites are key to building a strong digital foundation for small businesses, still they struggle to understand the value of an...

Last month, the Local Search Association featured an article that highlighted that 74% of digital media time is now spent on mobile. An...

Voice search is one of the latest and greatest tech trends to take consumers by storm. In fact, comScore predicts half of all searches...

Voice-driven interaction with businesses is on the rise, and for many consumers, it will replace traditional search in many scenarios....

What web design strategy do you prefer; a content-driven or a design-driven approach? These design silos are often opposites you have to...

Last week, Mono hosted a webinar with CEO and Founder of Local SEO Guide, Andrew Shotland. The webinar focused on how search engine...

There is no alternative to a small business (SMB) website, though some marketers may argue this is the case. While Google My...

The EU General Data Protection Regulation (GDPR) came into effect on May 25, 2018. And while we’ve already seen that big companies, like...

As the digital landscape of SMBs continues to build complexity and consumer behavior drives more change to traditional engagement,...

Powered by machine learning and big data, the rise of mobile- and voice search is not only changing the way consumers search, but also...

With the recent launch of iOS 11.3, we think it’s a great opportunity to discuss Progressive Web Apps (PWAs) which will be supported as...

Earlier this month, the world celebrated International Women’s Day - a day dedicated to celebrating the achievements of women. At Mono...

Originally posted on LSA Insider: Digital marketing is most often based on data-driven decisions. From online behavior (clicks, dwell...

Originally posted on LSA Insider: Last year a survey from Capital One found that 61% of SMBs were utilizing social media for their...

Using personalization to drive customer engagement is a top priority for many businesses, and according to an eMarketer report, 56% of...

Last week, the Mono Team joined the SIINDA Media Tech Conference in Valencia. In this blog post, we've gathered some valuable...

SMBs are faced with an overwhelming number of choices when it comes to marketing their business in the online world and according to a...

At Mono, we believe in the hard work and passion of small businesses. That is why our business is dedicated to helping them succeed in the...

Last week we attended the Street Fight Summit in New York City, and it was a hot one. 

This year, Mono Solutions celebrates ten years in business. It has been an amazing journey fueled by the vision of helping small businesses...

In this post, Mono Solutions has invited the CEO & Founder of Local SEO Guide - Andrew Shotland, to discuss how "near me" search is...

Let’s address something that is always on everyone's mind - what will the future bring for SMBs? 

How do small and medium-sized businesses (SMBs) connect with their customers? How do they best manage their time?