MONOLOGUES

As the digital landscape of SMBs continues to build complexity and consumer behavior drives more change to traditional engagement, it's important to evaluate the importance and role of the company website.  Mono commissioned a report by the Local Search Association (LSA) to understand the future of SMB websites, and how websites can function as local data hubs for small businesses.

Powered by machine learning and big data, the rise of mobile- and voice search is not only changing the way consumers search, but also impacting the technology that ensures websites are optimized for these new types of online search.

With the recent launch of iOS 11.3, we think it’s a great opportunity to discuss Progressive Web Apps (PWAs) which will be supported as part of the New Mono Experience we are bringing to our partners this year.

Earlier this month, the world celebrated International Women’s Day - a day dedicated to celebrating the achievements of women. At Mono Solutions, we’re all about empowering small businesses to work on their passion and last week our CEO and Co-Founder - Louise Lachmann, had the honor of hosting a group of highly-talented, young women from the Superheroes program in Estonia.

Originally posted on LSA Insider: Digital marketing is most often based on data-driven decisions. From online behavior (clicks, dwell time, etc.) to complex search algorithms, marketers view almost every online interaction as a piece or source of data. 

Originally posted on LSA Insider: Last year a survey from Capital One found that 61% of SMBs were utilizing social media for their business while only 56% had a company website.

Using personalization to drive customer engagement is a top priority for many businesses, and according to an eMarketer report, 56% of marketers believe personalized content drives higher engagement.

Last week, the Mono Team joined the SIINDA Media Tech Conference in Valencia. In this blog post, we've gathered some valuable takeaways for our industry.

SMBs are faced with an overwhelming number of choices when it comes to marketing their business in the online world and according to a recent article by Search Engine Land only 56% of SMBs surveyed had a proprietary website. 

At Mono, we believe in the hard work and passion of small businesses. That is why our business is dedicated to helping them succeed in the modern digital landscape.

Last week we attended the Street Fight Summit in New York City, and it was a hot one. 

This year, Mono Solutions celebrates ten years in business. It has been an amazing journey fueled by the vision of helping small businesses get a professional and affordable online presence.

In this post, Mono Solutions has invited the CEO & Founder of Local SEO Guide - Andrew Shotland, to discuss how "near me" search is affecting the Google rankings of small businesses and highlight what you can do to help your SMB customers succeed in optimizing their online presence for "near me" searches.

Let’s address something that is always on everyone's mind - what will the future bring for SMBs? 

How do small and medium-sized businesses (SMBs) connect with their customers? How do they best manage their time?

Demands for website design and responsiveness are greater than ever. SMB service providers who have been producing websites at scale for a long time, will often experience that they cannot keep pace with design and technology trends due to the limitations of their old platform.