Monologues

Our blog features posts from Mono team members and industry experts as they analyze and discuss current trends.

  • 09/07/2019 - Jillian Als 0 Comments
    The Engagement Challenge: The Need For Service

    62% of small businesses are failing to use their cloud software to its fullest extent. Mono recently collaborated on a white paper together with the Local Search Association (LSA) to dig into where small businesses are succeeding with SaaS and where they are challenged. 

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  • At Mono, we’re proud to offer Mono Scheduling Embed as a standalone solution - empowering even more SMBs to use Mono technology to accept bookings from their website, social platforms, directories and more.
    02/07/2019 - Jasmine de Guzman 0 Comments
    New SaaS opportunities with Mono Scheduling Embed

    As the market demand for SaaS solutions for SMBs continues to grow, digital service providers need to offer more flexible technology solutions in order to better serve their small business clients. At Mono, we’re proud to offer Mono Scheduling Embed as a standalone solution - empowering even more SMBs to use Mono technology to accept bookings from their website, social platforms, directories and more.

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  • 19/06/2019 - Jasmine de Guzman 0 Comments
    5 Steps to Rich Search Results for SMBs

    Search engines are in the business of making it faster, easier and more efficient for consumers to find the information that they’re looking for. But it’s not always straightforward for small business owners to understand the benefits of investing in search engine optimization (SEO). The display of search results is rapidly evolving - and knowing how and why to optimize for these new types of search results is becoming a real competitive advantage.

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  • 10/05/2019 - Jasmine de Guzman 0 Comments
    Reviews, website content and SMB trends in 2019

    Last week, we hosted a webinar with our friends at SOCi on “How Reviews, Social and Website Content Impact SEO” which are just some of the trending marketing topics that SMBs need to consider in 2019. Today’s ever-evolving digital landscape is a struggle for small business owners to successfully navigate on their own. 

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  • Ultimate Guide to Selling Websites
    08/05/2019 - Jasmine de Guzman 0 Comments
    The Ultimate Guide to Selling Websites

    For the small business owner today, it’s hard to know where to start when it comes to digital marketing. With a vast array of digital platforms – from Facebook to Jumia fighting for their attention, small business owners need to make the decision of how to prioritize their marketing efforts and spend.

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  • 30/04/2019 - Jasmine de Guzman 0 Comments
    #Recap: Success through partnership with Yellow Pages Canada

    A few weeks ago, we had the honor of sharing the stage with our partner, Yellow Pages Canada at the SIINDA LocalComm conference. Mono and Yellow Pages Canada have been partners since 2016, and the session focused on how Yellow Pages has succeeded through their most recent company transformation via contagious collaboration across the board, including with their select partners - namely Mono.

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  • 04/04/2019 - Line Juliussen 0 Comments
    Helping SMBs leverage website data for stronger SEO

    From search results to listings to social media profiles, the digital landscape is becoming more integrated than ever. Yet search engines still rely on primary data sources, such as the company website, to deliver relevant search results. What’s more, search engines are relying more on the prevalence of schema.org mark up on company websites to accurately identify business data, and more quickly deliver search results to users. For digital service providers servicing small- and medium-sized businesses (SMBs), there is a huge opportunity in helping your SMB customers leverage schema.org.

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  • The Do-it-with-me opportunity
    28/03/2019 - Jillian Als 0 Comments
    The DIWM Opportunity

    By 2020, over half the workforce population will be either Millennials or Gen Z  (or as they like to be called, Founders) and by 2025 it’s estimated this group will make up an astounding 75%. This generational shift has an enormous impact on the small business economy as Millenials are starting new businesses at twice the rate of their predecessors. To continue to succeed, digital service providers to small businesses need to understand the implications of this shift and ensure their product and service models can evolve with the new customer base.

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  • SEO webinar recap 2019
    21/03/2019 - Anna Elkins 0 Comments
    Webinar Recap: Local SEO in 2019

    Last week, Mono hosted a webinar where CEO and Founder of Local SEO Guide, Andrew Shotland gave an overview of the recent changes to search engine optimization (SEO). He shared some of his best practices for digital service providers to use to ensure their small businesses websites will continue to appear in local search results. We’ve put together a quick recap:

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  • 14/03/2019 - Matt Matergia 0 Comments
    The state of digital in the UAE

    Last week, I had the pleasure of joining the first ever SIINDA LocalComm conference in Dubai, along with our CEO, Louise Lachmann. Hosted at Google’s local headquarters in the UAE, the conference provided insight into how the small businesses in the Middle East and North Africa are adopting digital marketing technologies.

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  • 05/03/2019 - Jasmine de Guzman 0 Comments
    #LSA19: BIY, DIY, DIFM: Which Model Makes Sense and for Whom?

    Last week at the annual LSA19 conference in Dana Point, our Head of Marketing & Communication - Jillian Als, joined a panel to discuss buy-it-yourself (BIY), do-it-yourself (DIY) and do-it-for-me (DIFM). This session recap highlights the main points from the panelists discussion during the session.

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  • 25/01/2019 - Jasmine de Guzman 0 Comments
    Two podcasts you don't want to miss

    2019 has kicked off with a podcast bang! The Mono team has had the honor to be guest speakers on two awesome, industry-leading podcasts. 

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  • 18/01/2019 - Louise Lachmann 0 Comments
    Here are Mono's 8 predictions for 2019

    This week, the Local Search Association (LSA) released their annual predictions for the local ecosystem. With more than 70+ predictions from local marketing experts in the industry, I’m proud to share the predictions that the Mono team contributed to this year’s report. Here are our eight predictions for 2019:

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  • 17/01/2019 - Jasmine de Guzman 0 Comments
    How millennials choose SaaS solutions (Part 2)

    In this blog post, we’ll take a deeper look at what point millennial business owners are willing to upgrade their DIY solution to an offering where digital service providers can add value through service and expertise as digital advisors.

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  • 08/01/2019 - Jasmine de Guzman 0 Comments
    How millennials choose their SaaS solution (Part 1)

    As a digital service provider, you’re in the business of helping small business owners make the most of their digital presence. But a new wave of business owners - the millennials - are slowly changing the notion of what role they want their digital service provider to play in building and managing their digital presence.

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  • 13/12/2018 - Anders Dehn 4 Comments
    Ready, set, book! Introducing Mono Scheduling

    Today’s customer experience is all about convenience. With an endless amount of choices and little time to make them, busy consumers are always looking for the local business that can accommodate their needs - and how to schedule appointments is no exception. This could explain why 70% of consumers prefer to schedule appointments online.

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  • 16/11/2018 - Magnus Udbjørg 0 Comments
    New Google PageSpeed Updates

    This week Google announced and rolled out version 5 of their PageSpeed tool. You can read the official post from Google, but the major change to note is that Google now uses its Lighthouse tool to measure and score website performance.

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  • 14/11/2018 - Jasmine de Guzman 0 Comments
    Fall ‘18 conference insights from Mono

    From Chicago to Dubrovnik to Thailand to San Francisco and everywhere in between, the fall 2018 has been a busy conference season for the Mono team. Now back at the daily grind, we’re feeling inspired, and want to share some of our key takeaways and highlights.

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  • 06/11/2018 - Jasmine de Guzman 0 Comments
    10 Lessons From 1 Billion Page Views

    Recently at the Yext ONWARD18 conference our CTO, David Højelsen, and Yext’s Design Director, Erin Pfiffner, guided attendees through 10 lessons that they’ve learned from working with enterprise and small business websites.

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  • 01/11/2018 - Jasmine de Guzman 0 Comments
    The New Small Business SaaS Customer

    The market for cloud-based marketing software is growing, and the service delivery model around SMB software is evolving. In cooperation with the Local Search Association (LSA) and the Tech Adoption Index (TAI), we’ve commissioned the custom research to create the report, “Meet The New Small Business SaaS Customer.” 

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  • 18/10/2018 - Jillian Als 0 Comments
    SMB engagement is top priority #SIINDA

    This week, I had the pleasure of attending the SIINDA Local Search Summit in beautiful Dubrovnik with the Mono team. All good weather aside, the conference was packed with great content and takeaways.

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  • 11/10/2018 - Jillian Als 0 Comments
    Websites role in the digital marketing stack

    The Local Search Association (LSA) recently released a report: Scoring The Digital Marketing Stack, in cooperation with Boostability, focused on defining the value of different elements of the digital stack for SMBs. After surveying more than 100 digital service providers, the results showed clearly which services and technologies are the stickiest and which give the best margins.

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  • 08/10/2018 - Jillian Als 0 Comments
    Three ways to get your SMBs ready for the holidays

    The holiday season is fast approaching and whether you’re Amazon or a local florist - it’s time to start planning online holiday campaigns. How do you plan on helping your small business clients find their customers, or perhaps more importantly, how do you plan on ensuring potential customers find them?


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  • 27/09/2018 - David Højelsen 0 Comments
    Forget Native Apps, SMBs Should Focus on The Mobile Web

    From smartphones to tablets, mobile devices are increasingly dominating the time consumers spend consuming digital media. And it’s really no surprise – we all know it was already in 2015 that mobile search surpassed desktop searches. 


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  • 28/08/2018 - Matt Matergia 0 Comments
    5 Sales Arguments for SMB Websites

    Websites are key to building a strong digital foundation for small businesses, still they struggle to understand the value of an online presence. According to a recent study by Visa, more than 50% of SMBs still aren’t online, but with digital presence playing a more important role than ever, SMB service providers must refine their sales tactics to position themselves as the SMBs’ trusted digital advisor.

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  • 22/08/2018 - Line Juliussen 0 Comments
    Why PWA drives business for SMBs

    Last month, the Local Search Association featured an article that highlighted that 74% of digital media time is now spent on mobile. An even more telling statistic from the recent presentation by Comscore and PlaceIQ is that 59% of that time was spent in mobile apps. 

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  • 18/07/2018 - Matt Matergia 0 Comments
    Voice Search and the Role of B2SMB Service Providers

    Voice search is one of the latest and greatest tech trends to take consumers by storm. In fact, comScore predicts half of all searches will be voice searches by 2020. But what does it mean for SMBs and the digital service providers who serve them? What investments do SMBs need to make? And how difficult and time consuming is it?

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  • 11/07/2018 - Jasmine de Guzman 2 Comments
    Voice search white paper: The impact on SMB websites

    Voice-driven interaction with businesses is on the rise, and for many consumers, it will replace traditional search in many scenarios. Consumers are increasingly using voice search to interact with businesses and a recent study by BrightLocal (2018) showed that 82% of surveyed consumers were willing to use voice search locally. 

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  • How is content-driven design achievable at scale?
    04/07/2018 - René Hedegaard Petersen 0 Comments
    How is content-driven design achievable at scale?

    What web design strategy do you prefer; a content-driven or a design-driven approach? These design silos are often opposites you have to choose from when deciding on your business strategy, but what if you could have both? Small Business (SMB) service providers need design solutions that make it fast, easy and affordable to build websites at great scale, while keeping the SMB’s website content at heart.

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  • 26/06/2018 - Jasmine de Guzman 0 Comments
    Webinar recap: Local SEO in 2018

    Last week, Mono hosted a webinar with CEO and Founder of Local SEO Guide, Andrew Shotland. The webinar focused on how search engine optimization (SEO) has been changing in the past couple of years, and Shotland also outlined his best practices for digital service providers on ensuring that small business customers’ websites are appearing in local search results. We’ve put together a quick recap:

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  • 20/06/2018 - Matt Matergia 0 Comments
    Stop selling traditional websites, sell SMBs a future online

    There is no alternative to a small business (SMB) website, though some marketers may argue this is the case. While Google My Business and Facebook are critical to any digital presence, new tech, features and capabilities are allowing for more dynamic, customer-focused websites, central to the marketing stack.

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  • 08/06/2018 - Jasmine de Guzman 0 Comments
    A quick recap on the EU GDPR

    The EU General Data Protection Regulation (GDPR) came into effect on May 25, 2018. And while we’ve already seen that big companies, like Google and Facebook, are under fire from data privacy advocacy groups - many small businesses are still struggling to understand how to ensure compliance.

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  • 04/05/2018 - Jasmine de Guzman 0 Comments
    The Local Data Hub: The Future of SMB Websites

    As the digital landscape of SMBs continues to build complexity and consumer behavior drives more change to traditional engagement, it's important to evaluate the importance and role of the company website.  Mono commissioned a report by the Local Search Association (LSA) to understand the future of SMB websites, and how websites can function as local data hubs for small businesses.

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  • 26/04/2018 - Svenn Andersen 0 Comments
    Mobile and voice search: The impact on SMB websites

    Powered by machine learning and big data, the rise of mobile- and voice search is not only changing the way consumers search, but also impacting the technology that ensures websites are optimized for these new types of online search.

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  • 09/04/2018 - Jillian Als 0 Comments
    Support for PWA

    With the recent launch of iOS 11.3, we think it’s a great opportunity to discuss Progressive Web Apps (PWAs) which will be supported as part of the New Mono Experience we are bringing to our partners this year.

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  • Superheroes
    27/03/2018 - Jillian Als 0 Comments
    Everyday is Women’s Day

    Earlier this month, the world celebrated International Women’s Day - a day dedicated to celebrating the achievements of women. At Mono Solutions, we’re all about empowering small businesses to work on their passion and last week our CEO and Co-Founder - Louise Lachmann, had the honor of hosting a group of highly-talented, young women from the Superheroes program in Estonia.

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  • 23/01/2018 - Matt Matergia 0 Comments
    5 Types of Data That Should Drive Your Local Digital Marketing Strategy

    Originally posted on LSA Insider: Digital marketing is most often based on data-driven decisions. From online behavior (clicks, dwell time, etc.) to complex search algorithms, marketers view almost every online interaction as a piece or source of data. 

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  • 20/11/2017 - Matt Matergia 0 Comments
    SMB websites can't be replaced by earned & paid media - Here's why

    Originally posted on LSA Insider: Last year a survey from Capital One found that 61% of SMBs were utilizing social media for their business while only 56% had a company website.

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  • 30/10/2017 - Louise Lachmann 0 Comments
    The importance of data-driven engagement

    Using personalization to drive customer engagement is a top priority for many businesses, and according to an eMarketer report, 56% of marketers believe personalized content drives higher engagement.

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  • 24/10/2017 - Jillian Als 0 Comments
    The growing role of service #SIINDA

    Last week, the Mono Team joined the SIINDA Media Tech Conference in Valencia. In this blog post, we've gathered some valuable takeaways for our industry.

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  • 10/08/2017 - Jillian Als 0 Comments
    Why websites still matter

    SMBs are faced with an overwhelming number of choices when it comes to marketing their business in the online world and according to a recent article by Search Engine Land only 56% of SMBs surveyed had a proprietary website. 

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  • 29/06/2017 - Jillian Als 0 Comments
    Why we do, what we do: We drive business

    At Mono, we believe in the hard work and passion of small businesses. That is why our business is dedicated to helping them succeed in the modern digital landscape.

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  • 22/06/2017 - Jillian Als 0 Comments
    DIFM is still the true model for service providers #SFSNYC

    Last week we attended the Street Fight Summit in New York City, and it was a hot one. 

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  • 27/04/2017 - Line Juliussen 0 Comments
    10 fun facts after 10 years with Mono

    This year, Mono Solutions celebrates ten years in business. It has been an amazing journey fueled by the vision of helping small businesses get a professional and affordable online presence.

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  • 11/04/2017 - Andrew Shotland 0 Comments
    How to rank your business in Google "Near Me"

    In this post, Mono Solutions has invited the CEO & Founder of Local SEO Guide - Andrew Shotland, to discuss how "near me" search is affecting the Google rankings of small businesses and highlight what you can do to help your SMB customers succeed in optimizing their online presence for "near me" searches.

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  • 06/04/2017 - Matt Matergia 0 Comments
    LSA17 Insights: Automation and AI is the future of SMB digital marketing

    Let’s address something that is always on everyone's mind - what will the future bring for SMBs? 

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  • 13/03/2017 - Tricia Score 0 Comments
    The growing demand of CRM from SMBs

    How do small and medium-sized businesses (SMBs) connect with their customers? How do they best manage their time?

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  • 26/09/2016 - Line Juliussen 0 Comments
    Website migration at scale

    Demands for website design and responsiveness are greater than ever. SMB service providers who have been producing websites at scale for a long time, will often experience that they cannot keep pace with design and technology trends due to the limitations of their old platform.

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