The white-label website builder

Once your company is set up in RAI as a Mono reseller, you can:

1. Create a new website.  
2. Get started in Mono Editor. 

Do you need more help building websites? See our help center, where you can find our user guides and articles to get familiar with our multi-site management tool (RAI), our webpage builder (Mono Editor), templates, and domains and emails. You can also find API documentation, partner information, as well as inspiration and news here. 

There are many aspects to consider when making a website, but some tips on how to make sure your small business websites create a great user experience (UX) include:

1. Webpage load speed:
   Don’t make visitors and potential customers wait to see what the SME offers on the website. This is the very first impression a website visitor will get, and just as waiting for service can be frustrating offline, it can cause potential online customers to quickly leave the site. Focus on website load speed for both desktop and mobile to ensure that visitors can quickly access the site.  
   
   
2. Top Menus and CTAs:
   Once visitors have accessed the site, you want to make it easy and intuitive for them to navigate the site – without added brain strain. Having a top menu that is limited to 5-7 items, skimmable content with a nice use of text and images, and clear call-to-actions lighting the way to next steps for the guest or customer on their journey.  
   
   
3. Social Proof: 
   For smaller businesses without the same brand recognition as larger brands, it is important to establish trust with potential customers. The use of customer logos, testimonials, reviews, and case studies are some ways in which SMEs can use social proof to build trust with potential customers.
   
   Read more user experience tips for small business websites.

As an agency or digital service provider, you need to help your SME customers build a trustworthy website. A website needs to build trust with its visitors in order for potential customers to feel secure to do business with the company, whether it is purchasing goods or ordering services. Some tips for building trust on the website include:

1. Get a lock on SSL certificates and data privacy:
   A website needs an SSL certificate to gain user trust, verify ownership of the website, keep user data secure, and prevent attackers from creating a fake version of the site.  Google will warn website visitors if the website does not have an SSL certificate, which may scare off visitors and potential customers to your site. Another reason that website visitors might leave the site is if a website does not seem to respect a user’s rights with an inadequate privacy and cookie policy. With a compliant cookie notification, a website can signal to its visitors that it cares about data privacy and establish trust.
   
   
2. Create a clear and strong sense of identity:
   SMEs can build trust and differentiate themselves from competitors by building a strong company image, and two ways of doing this is include:
   1. Have a logo that can be used as an identifier online on the website and social media channels as well as offline on printed materials.
      
      
   2. Create an About Us page (or section depending on the size of the website), as this is one of the most visited pages on the website since visitors will check this page to determine whether or not a business is trustworthy.  

Read more about how to create a trustworthy small business site.

As an agency or digital service provider, you will want to help your SME customers create sites that convert. Some tips to increase conversions include:

• Guide website guests and customers on their journey with CTAs: 
  Call-to-actions (CTAs) not only help website visitors navigate the site but can help businesses guide their visitors and potential customers towards a specific goal; such as buying a product, ordering a service, signing up for a newsletter, reading more information, and much more. 
  
  Ideally, a website should include a variety of both hard and soft CTAs. For example, hard conversions are geared towards potential customers who are ready to purchase or book an appointment; while soft conversions are geared towards providing customers who are interested, but not quite set on their course of action, with more information to help with that decision process.   
  
  
• Let potential customers know the value the business can provide: 
  Throughout a business website, it should be clear the value a company can provide to potential customers. A company should have a clear value proposition on the homepage presenting its value, supported throughout the site with additional information reinforcing this value.
  
  One way in which business websites can do this is to use product and service pages to provide website visitors an overview of the product catalogue or services offered with well-written, well-described and persuasive descriptions.
  
  
• Incentivize website visitors: 
  Another way to increase conversions, such as purchasing an item, ordering a service, or booking an appointment, is to encourage or motivate the website visitor to do so.
  
  Incentives can include free consultations, limited time deals or offers on products or services, and much more.

Read more on how to optimize a small business website for conversion.

Yes. With our intuitive, no-code, 'what you see is what you get' (WYSIWYG) page builder, you can be sure that the websites you build look and perform great on all devices, without having to worry about whether your fulfilment team knows how to code.

The Mono Platform was built from the ground up with automation tools to help save you, as an agency and digital service provider, time and effort when creating and managing websites.  
 
In our Reseller Admin Interface, reduce time spent on website administration with a powerful tool to add, manage and provision accounts. Increase productivity and streamline workflows by assigning user roles and websites to team members. 
 
Then, in Mono Editor, cut build times with smart fulfilment processes. Use a page speed and SEO optimised template as a starting off point in our website builder and choose from pre-defined pages and rows for quick additions to the site. You can then quickly update this pre-defined content to fit the branding of your SME customers with Mono Editor’s extensive and powerful global data and design tools.

With global design, you can update text, colors, modules and much more in one centralised place and see the updates take immediate effect site-wide.

Similarly, you can update global content such as the business contact information, opening hours, and much more in one place and have this populated out to the areas using this information on the site.

Along with quick site-wide updates and pre-defined content, it is also easy to duplicate content, be it pages, rows, columns or modules for quick replication of content for fast styling and fulfilment. 

There are certain steps that you, as an agency or digital service provider, can take in our page builder to optimise websites so they are found by search engines.

• Under page settings, you can dd a page title, page keywords, page description, choose whether the page is indexed, as well as enter URLs of inactive pages (301 redirects) that you would like to redirect to the page you are working on.
  
  
• Add H-tags to headlines to indicate to search engines what the page is about and the most important information on the page.
  
  
• Add alt text on images to indicate what the image is about - this provides additional information about what the page is about to search engines and helps make the site more accessible.
  
  
• There are also additional product specific SEO settings that can be updated and optimised, such as product and category descriptions in Mono Ecommerce+ or blog keywords in Mono Blog. 
  
  
• Use the SEO Checker and 301 redirects sections to get an overview of gaps on the website and the areas to improve. 

Read more about SEO-optimizing your website and our SEO-enhancing improvements to templates.

Mono Editor offers you a range of out-of-the-box tools to improve how fast your published website load, including enabling minimisation of rendering blocking requests, lazy loading of images, prefetching of internal pages, and deferred loading of unused CSS and JS. Enabling these will also have a positive effect on your website's Google PageSpeed Insights score.

For more, read why page speed is the ultimate service to your website visitors and our guide to Lighthouse, PageSpeed Insights, and Core Web Vitals. 

Some website builders focus on global properties for quick, consistent updates but with limited localized capabilities; while others focus on specific, localized elements possibilities to the detriment of fulfilment times. With the extensive global and local design parameters in Mono Editor, you have powerful customization at your fingertips – without slowing down fulfilment.

For example, you can set 29 global texts, 15 global colors, 11 layout and base elements, as well as the ability to update global properties on more than 50 modules. While the extent and type of global properties that can be updated depends on the specific module, a user can generally update the background color of the module, spacing properties such as margins and padding, and border properties including style, thickness, radius and color.

While users can access these many global design parameters for speedy, efficient updates, they can use local design properties to create eye-catching elements for when a specific element should stand out.

Watch to learn more about global and local design in Mono Editor.

As an agency or digital service provider, you might have multiple people working on a website at any given moment. This can make it difficult to keep track of which updates to webpages are ready to be published and which pages still need more work.

To make sure that a page is not published before it is ready, you can select “Don’t publish this page” under the SEO section in Page Settings. This means that even if another team member or end user makes updates to the website and presses publish, the page will not publish, even if the rest of the site has published. Once the page is ready to be published, you can simply uncheck the box and then press publish. 

Read more about what can be updated under Page Settings.

The Mono white-label solution is built for companies that sell and build websites for their own customers. 

Our solution is ideal for businesses such as digital agencies, listing services, SaaS, telcos and hosting solutions.