Mette Nielsen | 28/03/2023
Our go-to market tips and tricks for digital service providers. How can you sell sites and what type of packages should you offer?
Websites makes it easy for your SMB clients to take control, grow and expand their digital presence as their needs evolve. Maybe this is even one of your selling points when you sell sites to your customers. However sometimes it can be difficult to know exactly which benefits to draw on when taking a service to market. What services should you offer, and what wording should you be using to best communicate your services? Here is a cheat sheet you can use.
Why should your customers choose you? What are the main benefits of your platform? And what does your platform offer that competitors don't? If you are using the Mono White-Label Website Builder, you can use the benefits of Mono to sell to your own customers.
If you are a Mono Partner, feel free to use these benefits of the Mono Platform in your own marketing:
Packages are a good strategy to sell to customers who would like a complete solution with everything included. Here are some ideas on different kinds of packages you could go to market with:
Offer tiered website packages to target SMBs who are at different stages in their digital presence journey and therefore have different needs. Each package could include fundamental elements, such as domain, a set number of support hours and monthly visitor reporting. Additional features can be offered in more expensive packages, and additional support hours can be purchased as a standalone. For example:
Offer dedicated website packages tailored to your top SMB verticals. For example:
You may also consider combining website packages with Mono’s other digital marketing products. For example, selling a standard website with Mono E-commerce+ would be ideal for retail looking to sell online.
Offer websites as part of a bundle with other digital presence solutions. For example
How do you communicate your services to your customer? Here are some examples of phrases and wordings you can use in your own marketing:
Add extra pages to your website package:
Offer the option to add the fulfilment of extra webpages to the SMB websites. Included in the extra page offering could be content copywriting, images and search engine optimization (SEO) for a flat fee per page.
Offer additional service hours as an add-on outside of your SMB clients website offering. An individual hour can be purchased, or alternatively they could for example purchase 10 extra hours at a cheaper rate that can be used throughout a 12-month period.
Offer extra training to help your SMB clients better understand how to make simple edits on their own. This is a great way to engage SMB clients that are willing to invest their time but need a little extra help due to their lack of technology skills.
Upgrade to a more advanced website package:
As SMB clients grow their business over time, retarget them by offering them a more advanced website offering and encourage them to manage their digital presence to more effectively engage with their website visitors, customers and prospects.
Upsell one of Mono’s add-ons:
As SMBs grow their business, they may also want to add-on new functionality. The Mono platform offers a variety of add-on functionality that can help drive more business for the SMB, and ultimately more revenue for you as a digital service provider. The addition of more products in the SMBs’ tech stack can also help reduce churn/increase customer retention. Mono’s add-ons include:
Sell complementary offerings:
The website is a great foundation to build your digital presence, and you can sell complementary offerings to boost the performance, visitor engagement, online opportunities, and reduce churn. Some options for complementary offerings are:
Creating a go-to market strategy that gives many options to your customers can be a great way to allow them to choose exactly what they need. Customisable packages can help you pitch customers regardless of what they need, because you will have packages that suit most. Additionally, some SMBs might welcome the opportunity to outsource tasks such as copywriting and social media marketing if given the opportunity. This creates a path for upsell if you have included it in your strategy.
Want to learn more? Download our free marketing brief about how you can sell Mono Websites to your SMB customers here.
Mono was founded on the belief that all small businesses deserve the same level of online presence and performance as larger companies. With Mono platforms and products, we want to provide resellers with an all-in-one solution to build and manage customer websites. Request a demo here.