Mette Nielsen | 21/03/2023
We asked ChatGPT to write an article about the latest SEO trends. Here is what it came up with.
What happens if you get the AI content generator ChatGPT to write a blog post? Will it get it right? How much editing and restructuring would it need, and is it a viable option if you want to create content for your website?
Let’s put it to the test.
We asked ChatGPT to write an article about the latest SEO trends. You can see the results below.
Write an article about the latest SEO trends
Search Engine Optimization (SEO) is constantly evolving and adapting to new algorithms and technology. Here are some of the latest trends in SEO:
SEO is an ever-changing landscape, and these are just a few of the latest trends that businesses need to be aware of. Staying up to date with the latest changes and best practices is key to achieving and maintaining high search engine rankings.
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ChatGPT’s article is quite short at 316 words. It is an overview, not an exhaustive article. Compared to other articles online, it feels too short and not informative enough.
Articles such as Ahref’s 14 SEO Tips for Higher Rankings written by Joshua Hardwick is obviously of much higher quality with advice that one can implement rather than simply listing the trends.
That said, the ChatGPT article is well-written and provides a good starting point for a blog post.
Interestingly, it came pretty close to a 2021 article published by Ahref (8 SEO Trends That Will Continue) which mentioned both VoiceSearch, E-A-T and Mobile Responsiveness as important SEO trends.
Looking at the answer above, it begs the question if you can trust the information provided by ChatGPT. Let’s have ChatGPT answer this question for itself.
Question: Is chatgpt like an advanced search engine
Answer: ChatGPT is a language model developed by OpenAI, not a search engine. However, it can provide answers and information like a search engine in response to natural language queries. Unlike a search engine, which searches the web for answers, ChatGPT is trained on a large corpus of text data and generates its responses based on the patterns it has learned from that data. This allows it to provide more conversational and context-aware answers compared to a traditional search engine.
AI and Data Policy lawyer Aleksandr Tiulkanov (@shadbush on Twitter) advises you to only use ChatGPT for your work if accurate content is not required or you are willing, as well as qualified, to fact check it yourself.
According to open.ai’s website, ChatGPT is a language AI meaning that, like a human, it could get its information wrong.
This is one of the major limitations of the platform:
“ChatGPT sometimes writes plausible-sounding but incorrect or nonsensical answers. Fixing this issue is challenging, as: (1) during RL training, there’s currently no source of truth; (2) training the model to be more cautious causes it to decline questions that it can answer correctly; and (3) supervised training misleads the model because the ideal answer depends on what the model knows, rather than what the human demonstrator knows.”
Some people speculate that AI generated content could hurt your website’s SEO. Google is known for penalising auto-generated content as it is considered low quality content. Some people also hypothesise that Google might become even stricter AI content in the future, as ChatGPT is a competitor of Google’s.
The short answer is maybe. You can use it, but not exclusively. You can use it as a starting point, but a human fact checker and editor will be needed. You also don’t want to rely too heavily on AI content as it could hurt your website’s SEO.
That said, businesses could use this tool in the brainstorming phase of content generation, or to turn bullet points into coherent paragraphs for select pieces of content.
The article on SEO that we generated for this experiment could for example serve as the skeleton for a 2023 SEO Trends blog post.
Would you use ChatGPT to write content for your website?