The Mono Team  |  01/11/2018

The New Small Business SaaS Customer

The market for cloud-based marketing software is growing, and the service delivery model around SMB software is evolving.

In cooperation with the Local Search Association (LSA) and the Tech Adoption Index (TAI), we’ve commissioned the custom research to create the report, "Meet The New Small Business SaaS Customer."

The report looks at what services within the digital marketing tech stack business owners prefer to do themselves (Do-It-Yourself or DIY) and when they see value in the do-it-with-me (DIWM) and do-it-for-me (DIFM) proposition.



The allure of the DIY landscape

With nearly 500 SMB respondents, the focus of the survey was to gain insight into when business owners prefer a DIY option and why. We’re excited to share findings like:

  • Domains (50%), websites (37%) and social advertising (29%) were the top 3 products that surveyed SMBs had purchased directly from a service provider’s website or app, without any interaction with a sales or customer service representative
  • 36% of SMBs have built their website themselves and of those who did, 50% said it was because it provided them more control of their final result
  • Young business owners (ages 18-34) are more inclined to choose DIY tools based on the reasoning that it’s fast and simple to process and lets them avoid interaction with sales reps
  • 35% of surveyed SMBs said they would upgrade to a DIFM, if the free/low price version doesn’t meet their needs

With 35% of surveyed SMBs are inclined to upgrade to a 'Do-It-For-Me' (DIFM) service if the free or low-cost version fails to meet their requirements, resellers can leverage white label platforms such as Mono Solutions' to create upsell paths and increase to new ways of servicing their SMB clients.

This statistic underscores the immense potential for resellers to tap into a market segment seeking professional website solutions. With Mono Solutions' platform, resellers can effortlessly cater to these evolving preferences, offering robust DIFM services while maintaining their brand identity through our white label capabilities. This flexibility not only meets the diverse needs of SMBs but also empowers resellers to differentiate themselves in a competitive landscape, fostering long-term customer loyalty and revenue growth.


About Mono Solutions

At Mono Solutions, we empower digital agencies, telcos, SaaS, WaaS, and other resellers with a white label solution for website creation and multi-site management. Our white label website platform simplifies and optimizes the process of selling, building, and managing client websites. Operating exclusively in the B2B2B space, we understand the unique challenges and opportunities of digital resellers, viewing them not merely as customers but as essential partners in business. Curious about a white label website builder demo? Start free today.