Micro and Small Businesses: An untapped opportunity for website resellers

Micro and small businesses make up 99% of all enterprises in Europe. They represent a massive share of the European market but can be difficult to serve. Limited budgets, big challenges, and a high turnover rate often make them seem like too much work for the price they’re willing to pay for digital services.

But we’d like to offer a different perspective: with the right product, micro and small businesses represent a significant, untapped opportunity.

Let’s explore.

The top six challenges faced by European SMBs

According to a 2024 survey by the European Commission, the biggest struggles for small businesses in Europe include:

• Availability of skilled staff or experienced managers
• Costs of production or labor
• Finding customers
• Competition
• Regulation
• Access to finance

3.4 million new businesses launched in Europe in 2022

Europe continues to see strong growth in new business formation. In 2022 alone, 3.4 million new businesses were launched, while 2.8 million closed.

SMBs are constantly emerging and disappearing.

That same year, the EU recorded around 32 million enterprises, 99% of which were micro and small businesses with fewer than 50 employees.

Clearly, there is a thriving environment for new businesses, but it’s also a challenging one, with high turnover and tough conditions.

Micro businesses: too little budget, too much effort?

When small businesses struggle, they often hesitate to invest in digital services such as websites, domains, email, or SEO. To many digital service providers, these challenges may appear risky. How do you sell websites to customers trying to cut costs?

However, this scenario can also be seen as an opportunity.

Small businesses face serious difficulties in keeping costs down, attracting customers, and complying with complex regulations.

What if digital service providers could help solve these very problems?

Filling an untapped market need

Let’s revisit some of the challenges outlined earlier.

Micro businesses may not be able to afford flashy, custom websites. Some may not even see the need for one. But they do struggle with finding new customers and navigating regulations.

These problems represent opportunities for digital resellers.

By aligning their offerings with the needs of micro businesses, digital resellers can position themselves as essential partners rather than luxury providers.

Mono partners with website resellers across Europe who serve micro businesses. These resellers focus on offering core products that directly address real market problems.

For example, they might offer micro business customers a package like this:

A simple landing page with a domain.
No frills—just a clean, standard web page that’s extremely affordable and helps drive traffic, solving the customer acquisition challenge.

A website that stays GDPR compliant.
With Mono’s platform and the Cookie Consent add-on, resellers can provide websites that automatically stay up to date with evolving data regulations. This removes a major concern for business owners.

By providing streamlined, affordable solutions, digital resellers can engage with micro businesses and directly address their most pressing challenges.

The Mono White Label Platform makes it easy for resellers to serve this segment effectively. Want to see how the Mono Platform can help you support the micro and small business market? Reach out today.

Final thoughts

The fact that micro and small businesses struggle with production costs, financing, and market access shouldn’t be seen as a barrier. Instead, it’s an invitation to reach a vast and underserved market that needs support but can’t afford traditional digital products. Want to see how Mono's partners have done it? Check out our Customer Success Stories.