Summary
The report looks at what services within the digital marketing tech stack business owners prefer to do themselves (Do-It-Yourself or DIY) and when they see value in the do-it-with-me (DIWM) and do-it-for-me (DIFM) proposition:
- Domains (50%), websites (37%) and social advertising (29%) were the top 3 products that surveyed SMBs had purchased directly from a service provider’s website or app, without any interaction with a sales or customer service representative
- 36% of SMBs have built their website themselves and of those who did, 50% said it was because it provided them more control of their final result
- Young business owners (ages 18-34) are more inclined to choose DIY tools based on the reasoning that it’s fast and simple to process and lets them avoid interaction with sales reps
- 35% of surveyed SMBs said they would upgrade to a DIFM, if the free/low price version doesn’t meet their needs
The report was commissioned by Mono Solutions, and put together by the Tech Adoption Index - a division of the Local Search Association (LSA).
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