Summary

Some SMEs choose to build their entire online presence based on a Facebook Business page alone, but this is most likely hurting their online presence efforts.

Many SMEs will miss out on business opportunities because they rely on social network as their main online channel.

In our cheatsheet you will find arguments for why the better choice is to build a strong professional website as the foundation for SMEs’ online presence and use Facebook as complementary channel to boost their online marketing efforts and business results.

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